Artificial intelligence and Generative AI threaten to change everything about our work, but how can you be prepared for these changes? If you're grappling with these vital issues, this is the book for you. From a leading expert on artificial intelligence and generative AI, this practical, engaging, and pragmatic step-by-step approach to understanding AI, and how to use it effectively in your work.

Covering the foundations of AI, you’ll quickly get up to speed on what it is and how it works, before deep dives into how to use it at work in areas such as strategy, marketing, communication, and product development. You’ll discover how to increase profits, save time, and improve customer experience, amongst other benefits.

Available to pre-order soon.

Advanced praise

"A clear thinker who deeply understands both the technology and its effects, Weiss offers AI insights that go beyond the hype and provide practical support to business leaders looking to navigate the complex new world." - Verity Harding, author of AI Needs You and one of TIME Magazine's 100 Most Influential People in AI.

"There’s so much misunderstanding around that it’s important to have a practical guide on how generative AI can help society flourish – this is that book.” - Luis von Ahn, CEO and founder, Duolingo

"This book is unmistakably human. Dr. Weiss blends clarity with practicality, making AI accessible through relatable case studies and actionable insights. A must-read for every business leader navigating the AI era." Paul Willmott, Chair of UK Government Digital & Data Office.

“There is so much hype and confusion that AI certainly needs demystifying; this book - by a practitioner who knows what he’s talking about - provides exactly the kind of clear and useful advice that we all need to put this powerful technology to good use in our own work." - Diane Coyle, Bennett Professor of Public Policy, University of Cambridge

“For anyone looking to make use of AI in their organisation, this is the book. A practical primer, in plain English, it makes sense of the many questions deploying AI provokes and gives valuable guidance on how best to address them.” - Rt Hon Greg Clark, former UK Secretary of State for Business and Minister for Science.

“Dr Weiss has done it again. AI Demystified is a topical, practical, to-the-point book for busy leaders who want to cut through the hype and get to the substance of how AI can help them and their organizations. Highly recommended.”- Loizos Heracleous, Professor at Warwick Business School and Fellow at the University of Oxford

“This is one of those books that explains the future in the words of today. A well written exposition of the AI future we all will be living. Dr Weiss introduces this future in a way which is both clear and informative so you can make the right decisions, for yourself, your organisation and the teams you belong to or may lead. In short it is a must read.“ - Lord Victor Adebowale CBE, founder, chair and executive coach

“A hugely helpful, practical guide to this complex but exciting new frontier. Highly recommended.” - Sir Ian Carruthers, a former Chief Executive of the NHS and Emeritus Chancellor of the University of the West of England

"AI is a vital topic for all of us and this valuable and topical book lays out clearly how it works and how organisations can create real value from the technology. The use-case examples given are particularly interesting and relevant and will undoubtedly inspire many readers to explore AI tools further themselves."- Peter Smith, procurement expert and author of 'Bad Buying'

"'AI demystified' takes a deep dive into the highly technical domain of artificial intelligence, yet, as only Antonio can do, makes it feel like an easy to follow cheat-sheet to a strong, actionable working knowledge of all things gen-AI. This book excels on its promise, to help you ‘to get stuff done, better and faster’." - Pete Herlihy, Global Lead, Digital Public Infrastructure, Amazon Web Services

"Finding ways to make generative AI useful and usable in the wider economy is essential - this book is a great contribution to that effort." - Sarah Hunter, non-executive director at the Advanced Research and Invention Agency (ARIA) and former director of Global Public Policy at Google X

"An incredibly rich book providing a contemporary field guide enabling leaders to understand the bewildering world of AI and to identify practical solutions pathways before their organisations are left behind."- John Denton, Associate Fellow, Saïd Business School, University of Oxford.